Marketing is a vital component of an organization’s operations. Professionals in marketing are charged with driving revenue and profitability, while increasing market share by bringing in new business and generating more business from existing customers. Those who can execute successfully on these objectives are nearly indispensable to their employers.
A High-Demand Field
Increasing competition across many industries has driven demand for people with the ability to strategize and identify market patterns and customer trends. Employers need experts in market research, competitive positioning, product and brand management, advertising, public relations, consumer behavior, data analysis and creative team management to sustain long-term success in any market. Whether you aspire to work in media, information technology, e-commerce or another industry, abundant career options in the marketing domain are waiting for you.
Specialized Training Provides High-Demand Skills
La Salle University offers the Master of Business Administration (MBA), Marketing Specialization online program to prepare graduates for a broad range of management-level careers. Students can prepare for leadership roles in marketing by gaining a deeper understanding of strategic marketing intelligence, current analytical tools and techniques and the latest methods of influencing consumer behavior. In the classroom, theoretical knowledge interacts with practical experience and shared ideas, and from this curriculum, students are prepared for practical application of their learning. The esteemed MBA faculty at La Salle leverage the latest teaching and learning technologies to prepare students for real-world marketing challenges.
Dynamic and Lucrative Career Opportunities in Marketing
Employment and earnings prospects in marketing management are excellent for the foreseeable future. Leadership roles in advertising, promotions and marketing are expected to grow 10% from 2020 to 2030. The median annual pay for the broad category is $141,490 per year. Here are some of the most exciting jobs to consider as you pursue a specialized MBA in marketing, along with median salary data as of September 2021 from Salary.com:
Marketing Manager: Manages marketing activities and programs for the organization. Develops and implements marketing plans, coordinates market research projects and manages ongoing relationships with marketing vendors. The average yearly salary for marketing managers is $108,272.
Product/Brand Manager: Manages, develops and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness and product trends in the marketplace and develops new and enhanced strategies based on research and analysis. The average salary is $112,013 per year.
Product/Brand Management Analyst: Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. The average annual salary for this job category is $62,711.
Marketing Director: Manages and directs tasks and teams within the department. Helps develop strategy, thinks creatively to solve problems and analyzes data and trends. The average salary for marketing directors is $149,075 per year.