Marketing Certificate Online
Become an expert marketer as you advance your understanding of marketing theory and practices, research and strategic planning to effectively enhance your organization’s business performance.
Program Overview
Accomplish your goals with our online Marketing Certificate
Prepare to give your career a boost with an online Marketing Certificate from La Salle University. You’ll gain the in-demand credentials employers are seeking and more quickly than by earning a master’s degree. Develop an understanding of marketing fundamentals, including product development, promotion, distribution, and campaign management for domestic and international markets.
Master the marketing management techniques that attract and satisfy consumers while building long-term customer loyalty and business profitability in this AACSB-accredited program. Examine the social, cultural, psychological and economic factors of consumer behavior. Through hands-on projects and case studies, you’ll learn best practices for research and analytics to successfully develop and implement marketing strategies. Delivered 100 percent online, this specialized certificate program is eligible for financial aid. Coursework can also be applied toward a master’s degree.
Graduates of the online Marketing Certificate will:
- Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
- Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
- Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business
- Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
- Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
- Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business
Explore management roles in a variety of settings, including:
- Business
- Health care
- Retail
- Information technology
- Athletics
- Business
- Health care
- Retail
- Information technology
- Athletics
Online business programs also available:
La Salle University offers a variety of specialized business programs. Check out all of our business online programs.
Accreditation:
The La Salle University School of Business is accredited by AACSB International (AACSB). Less than 6 percent of the world's schools offering business degree programs hold AACSB business accreditation.
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Tuition
Stay on budget with affordable tuition
Our Marketing Certificate online program offers affordable, pay-by-the-course tuition which is the same for in-state and out-of-state students. All program and course fees are included in the total tuition cost.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| Marketing Certificate | $940 | $2,820 | $11,280 |
Tuition breakdown:
Calendar
Keep these key dates and deadlines in mind
La Salle University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring II | 3/18/24 | 3/4/24 | 3/8/24 | 3/8/24 | 3/14/24 | 5/9/24 | 8 weeks |
| Summer I | 5/20/24 | 5/6/24 | 5/10/24 | 5/10/24 | 5/16/24 | 7/14/24 | 8 weeks |
| Fall I | 8/26/24 | 8/12/24 | 8/16/24 | 8/16/24 | 8/22/24 | 10/20/24 | 8 weeks |
| Fall II | 10/21/24 | 10/7/24 | 10/11/24 | 10/11/24 | 10/17/24 | 12/15/24 | 8 weeks |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Key steps for admission to our online Marketing Certificate program
Applications for the Marketing Certificate are evaluated on a holistic basis. The Admissions Committee takes into account interest, aptitude and potential for achievement in graduate studies. The requirements include:
Admission Requirements:
- Bachelor’s degree from an accredited institution
- GMAT waiver available
- Professional resume detailing professional experience
This program adheres to the accreditation standards established by the Association to Advance Collegiate Schools of Business (AACSB International). Prior to evaluation by the Admissions Committee, applicants must submit the following:
- A completed application
- Transcript(s) from the college/university where you earned your bachelor's degree and, if applicable, master’s degree. You will be notified if you need to submit additional transcripts for advising purposes.
- Professional resume
- The GMAT/GRE requirement may be waived based upon an applicant’s academic and professional background
Documentation can be sent via email to [email protected]. If you need to submit official documents by mail, send them to:
La Salle University
Office of Adult Enrollment
Box 112
1900 West Olney Avenue
Philadelphia, PA 19141
Have a question? Call us at 844-466-5587.
Courses
Explore the courses in your Marketing Certificate online program
For the certificate in marketing online, the curriculum is comprised of a maximum of four courses (12 credit hours)—depending on prior academic and professional experience.
These courses may be required prior to enrolling in your Graduate Business Specialization Certificate. Consult with your program advisor regarding pre-requisites. Please note: One of the four required courses could be waived if the student has an undergraduate major in that discipline. If a waiver is granted, one 700-level elective is required for certificate completion.
Please note: Foundational coursework may be required. Please consult with your program advisor.
Students that have previously completed MBA 690 are required to complete a 700-level elective course in its place.
*Students without pre-requisite foundation courses may require additional credits.
La Salle University is ranked in the top 50 percent of national universities nationwide by U.S. News & World Report (2023).