Marketing Certificate Online

Become an expert marketer as you advance your understanding of marketing theory and practices, research and strategic planning to effectively enhance your organization’s business performance.

Apply by: 8/12/24
Start classes: 8/26/24
Apply Now

Program Overview

Accomplish your goals with our online Marketing Certificate

Total Tuition: $11,820
Program Duration: As few as 9 months
Credit Hours: 12*

Prepare to give your career a boost with an online Marketing Certificate from La Salle University. You’ll gain the in-demand credentials employers are seeking and more quickly than by earning a master’s degree. Develop an understanding of marketing fundamentals, including product development, promotion, distribution, and campaign management for domestic and international markets.

Master the marketing management techniques that attract and satisfy consumers while building long-term customer loyalty and business profitability in this AACSB-accredited program. Examine the social, cultural, psychological and economic factors of consumer behavior. Through hands-on projects and case studies, you’ll learn best practices for research and analytics to successfully develop and implement marketing strategies. Delivered 100 percent online, this specialized certificate program is eligible for financial aid. Coursework can also be applied toward a master’s degree.

Graduates of the online Marketing Certificate will:

  • Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
  • Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
  • Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business
  • Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
  • Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
  • Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business

Explore management roles in a variety of settings, including:

  • Business
  • Health care
  • Retail
  • Information technology
  • Athletics
  • Business
  • Health care
  • Retail
  • Information technology
  • Athletics

Online business programs also available:

La Salle University offers a variety of specialized business programs. Check out all of our business online programs.

Total Tuition: $11,820
Program Duration: As few as 9 months
Credit Hours: 12*

Accreditation:

AACSB accredited logo

The La Salle University School of Business is accredited by AACSB International (AACSB). Less than 6 percent of the world's schools offering business degree programs hold AACSB business accreditation.

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Need More Information?

Call 844-466-5587

Call 844-466-5587

Tuition

Stay on budget with affordable tuition

Our Marketing Certificate online program offers affordable, pay-by-the-course tuition which is the same for in-state and out-of-state students. All program and course fees are included in the total tuition cost.

Tuition breakdown:

Total Tuition: $11,820
Per Credit Hour: $985

Tuition breakdown:

Total Tuition: $11,820
Per Credit Hour: $985

Calendar

Keep these key dates and deadlines in mind

La Salle University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

Next Apply Date: 8/12/24
Next Class Start Date: 8/26/24
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Summer I5/20/245/6/245/10/245/10/245/16/247/14/248 weeks
Fall I8/26/248/12/248/16/248/16/248/22/2410/20/248 weeks
Fall II10/21/2410/7/2410/11/2410/11/2410/17/2412/15/248 weeks

Now enrolling:

Next Apply Date: 8/12/24
Next Class Start Date: 8/26/24

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Key steps for admission to our online Marketing Certificate program

Applications for the Marketing Certificate are evaluated on a holistic basis. The Admissions Committee takes into account interest, aptitude and potential for achievement in graduate studies. The requirements include:

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • GMAT waiver available
  • Professional resume detailing professional experience

This program adheres to the accreditation standards established by the Association to Advance Collegiate Schools of Business (AACSB International). Prior to evaluation by the Admissions Committee, applicants must submit the following:

  • A completed application
  • Transcript(s) from the college/university where you earned your bachelor's degree and, if applicable, master’s degree. You will be notified if you need to submit additional transcripts for advising purposes.
  • Professional resume
  • The GMAT/GRE requirement may be waived based upon an applicant’s academic and professional background

Documentation can be sent via email to [email protected]. If you need to submit official documents by mail, send them to:

La Salle University
Office of Adult Enrollment
Box 112
1900 West Olney Avenue
Philadelphia, PA 19141

Have a question? Call us at 844-466-5587.

Courses

Explore the courses in your Marketing Certificate online program

For the certificate in marketing online, the curriculum is comprised of a maximum of four courses (12 credit hours)—depending on prior academic and professional experience.

These courses may be required prior to enrolling in your Graduate Business Specialization Certificate. Consult with your program advisor regarding pre-requisites. Please note: One of the four required courses could be waived if the student has an undergraduate major in that discipline. If a waiver is granted, one 700-level elective is required for certificate completion.

Duration: 8 weeks
The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer and competitive analysis; (2) segmentation, targeting and positioning; (3) product development, pricing, promotion and distribution; and (4) marketing strategy and planning.
Duration: 8 weeks
This course focuses on the firm's management accounting system as its primary information system. It examines the problems of cost measurement, planning, coordination, control and performance evaluation. It explores how accounting systems address business problems and evolve in response to the changing economic environment. The course will relate ethical and global issues to managerial accounting topics. Students will explore and analyze real-world data and apply their gained knowledge to contemporary managerial accounting problems and cases. Prerequisite: MBA 601, MBA 602 or equivalent course work.
Duration: 8 weeks
This is a survey course focusing on how managers can construct a decision-making process that maximizes the value of the firm. Because the majority of financial decisions require an estimate of future events, considerable time will be spent investigating how to achieve the above objectives, subject to the constraints of an uncertain future. Outside readings, case studies, and text material will be used to integrate current financial theory with pragmatic financial decision making. A working knowledge of the basic concepts in finance, accounting and statistics is assumed. The use of an electronic spreadsheet is needed for homework assignments and case analysis. Prerequisite: MBA 601, MBA 602 or equivalent course work.
Duration: 8 weeks
This course introduces students to the growing field of business analytics. Business analytics is the use of data, information technology, statistical analysis, and quantitative methods and models to support effective organizational problem solving and informed decision making. The course includes methods, tools and techniques for summarizing and visualizing historical data, which is relevant to descriptive analytics–the use of data to find out what has happened in the past or is currently happening; methods, tools and techniques for extracting information from existing data in order to determine patterns, which is relevant to predictive analytics–the use of data to find out what will happen in the future; and methods, tools and techniques for optimization, which is relevant to prescriptive analytics - the use of data to determine the best course of action in the future. Prerequisite: MBA 601, MBA 602 or equivalent course work.

Please note: Foundational coursework may be required. Please consult with your program advisor.

Students that have previously completed MBA 690 are required to complete a 700-level elective course in its place.

Duration: 8 weeks
The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer and competitive analysis; (2) segmentation, targeting and positioning; (3) product development, pricing, promotion and distribution; and (4) marketing strategy and planning.
Duration: 8 weeks
This course introduces today's most valuable marketing research and analytics methods and tools and offers a best-practice methodology for successful implementation. Hands on projects and case studies provide students an opportunity to apply the marketing research and analytics techniques for solving key problems, ranging from product development, segmentation, pricing, campaign management, brand valuation, and digital marketing strategy. Prerequisite: MBA 690.
Duration: 8 weeks
This course examines the social, cultural, psychological and economic influences on consumer behavior. It looks at the applications of behavioral science principles to the development of marketing strategies. Prerequisite: MBA 690.
Duration: 8 weeks
This course offers a managerial view of the marketing function as it applies to the international field, describing and exploring the complexities, problems, and opportunities of worldwide marketing.

*Students without pre-requisite foundation courses may require additional credits.

La Salle University is ranked in the top 50 percent of national universities nationwide by U.S. News & World Report (2023).

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