Master of Business Administration – Marketing Specialization Online

From traditional marketing analysis tools to trends in the age of social media, gain a foundation for growth and career advancement in marketing.

Apply by: 10/10/22
Start class: 10/24/22
Apply Now

Program Overview

Take a closer look at our Marketing MBA Online

Total Tuition: $28,050*
Program Duration: As few as 14-16 months
Credit Hours: 33-42

In the Master of Business Administration – Marketing Specialization online program from La Salle University, students can deepen their knowledge in strategy, consumer behavior and more. This marketing MBA program prepares students for leadership roles in marketing through a deeper understanding of strategic marketing intelligence, current analytical tools and techniques, and the application of the latest methods of influencing consumer behavior.

Theoretical knowledge interacts with practical experience and shared ideas in the curriculum, providing an experience with real-world applications. The MBA faculty at La Salle will leverage the latest teaching and learning technologies to challenge students to maximize their opportunities for success. Plus, the program's online format offers flexibility and convenience to accommodate working professionals' busy lifestyles.

Graduates of the online MBA – Marketing will:

  • Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
  • Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
  • Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business
  • Demonstrate the ability to identify and evaluate the usefulness of various competitive strategies (e.g., adaptive, market entry, positioning) that firms use within domestic and global markets
  • Develop strengths in working effectively and collaboratively in a team and integrating business disciplines to achieve strategic objectives
  • Gain an in-depth understanding of how cultural, economic and political factors shape the management of global business

Upon completion of the online MBA – Marketing degree program, you will be prepared for marketing management roles in various industries, including:

  • Business
  • Health care
  • Retail
  • Information technology
  • Athletics
  • Business
  • Health care
  • Retail
  • Information technology
  • Athletics

Accreditation:

AACSB accredited logo

The La Salle University School of Business is accredited by AACSB International (AACSB). Less than 6 percent of the world's schools offering business degree programs hold AACSB business accreditation.

Online MBA programs also available

La Salle University offers a variety of specialized MBA options. Check out all of our MBA online programs.

Total Tuition: $28,050*
Program Duration: As few as 14-16 months
Credit Hours: 33-42

Accreditation:

AACSB accredited logo

The La Salle University School of Business is accredited by AACSB International (AACSB). Less than 6 percent of the world's schools offering business degree programs hold AACSB business accreditation.

Apply Now

Need More Information?

Call 844-466-5587

Call 844-466-5587

Tuition

Choosing our online program is budget-friendly

Our MBA – Marketing online program offers affordable, pay-by-the-course tuition which is the same for in-state and out-of-state students. All program and course fees are included in the total tuition cost.

Tuition breakdown:

Total Tuition: $28,050*
Per Credit Hour: $850

Tuition breakdown:

Total Tuition: $28,050*
Per Credit Hour: $850

Calendar

View the upcoming dates and deadlines for our students

La Salle University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

Next Apply Date: 10/10/22
Next Class Start Date: 10/24/22
TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall I8/29/228/15/228/19/228/24/228/26/2210/23/228 weeks
Fall II10/24/2210/10/2210/14/2210/19/2210/21/2212/18/228 weeks
Spring 11/17/231/2/231/6/231/11/231/13/233/12/238 weeks
Spring 23/20/233/6/233/10/233/15/233/17/235/11/238 weeks

Now enrolling:

Next Apply Date: 10/10/22
Next Class Start Date: 10/24/22

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Check the qualifications for the La Salle online Marketing MBA

Applicants for the MBA – Marketing online program are evaluated on a holistic basis. The Admissions Committee takes into account interest, aptitude and potential for achievement in graduate studies. The requirements include:

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • GMAT waiver available
  • Professional resume detailing professional experience

This program adheres to the accreditation standards established by the Association to Advance Collegiate Schools of Business (AACSB International). Prior to evaluation by the Admissions Committee, applicants must submit the following:

  • For admission evaluation, you will need to submit the transcript from the college/university where you earned your bachelor's degree and, if applicable, Master’s degree. You will be notified if you need to submit additional transcripts for advising purposes.
  • Professional resume
  • The GMAT/GRE requirement may be waived based upon an applicant’s academic and professional background.

Documentation can be sent via email to [email protected]. If you need to submit official documents by mail, send them to:

La Salle University
Office of Adult Enrollment
Box 112
1900 West Olney Avenue
Philadelphia, PA 19141

Have a question? Call us at 844-466-5587844-466-5587.

Courses

See the degree plan for our MBA – Marketing online program

For the MBA – Marketing online, the curriculum is comprised of a maximum of 14 courses (39 credit hours)—depending on prior academic and professional experience—including three foundation courses, four core courses, three marketing specialization courses, four executive perspectives courses, and the integrative capstone course.

Students who have not completed equivalent coursework must complete the following courses (2 credit hours each). Students who have completed undergraduate foundation courses in accounting, finance and economics, and received a grade of "B" or better in each, will receive a waiver from all foundation courses.
Duration: 8 weeks
Credit Hours: 2
Financial Accounting: This course is an introductory study of financial accounting. This includes studying basic accounting language and concepts, recording financial transactions, and preparing and interpreting financial statements. Reporting and analyzing operating income, operating assets, and owner financing is also emphasized.
Duration: 8 weeks
Credit Hours: 2
This course serves as an introduction to the financial system and its relationship to domestic and international business activity financing. Financial market components and phenomena such as financial instruments, institutions, the flow of funds, market efficiency, interest rate determination and term structure, exchange rates, and government policy are analyzed. An introduction is given to the concept of financial asset valuation and the time value of money.
Duration: 8 weeks
Credit Hours: 2
This course explores issues pertaining to the operation of businesses and the markets in which they operate. Among these are the behavior of consumers, the determinants of prices and production levels, profit maximization, the efficiency of market outcomes, and market failures. The course applies economic thinking to issues like cost/benefit analysis, the maximization of consumer satisfaction, risk analysis, economic inequality, international trade, and government regulation of markets.
Students must complete the following courses. Students with an undergraduate business degree, plus a major in the following disciplines, can waive the corresponding core course: Marketing (MBA 690), Accounting (MBA 691), Finance (MBA 692), and Business Analytics (MBA 693).
Duration: 8 weeks
Credit Hours: 3
The course shows how the techniques of marketing management can be used to attract and satisfy customers while building long-term business profitability. Topics include (1) market, consumer and competitive analysis; (2) segmentation, targeting and positioning; (3) product development, pricing, promotion and distribution; and (4) marketing strategy and planning.
Duration: 8 weeks
Credit Hours: 3
This course focuses on the firm's management accounting system as its primary information system. It examines the problems of cost measurement, planning, coordination, control and performance evaluation. It explores how accounting systems address business problems and evolve in response to the changing economic environment. The course will relate ethical and global issues to managerial accounting topics. Students will explore and analyze real-world data and apply their gained knowledge to contemporary managerial accounting problems and cases. Prerequisite: MBA 601, MBA 602 or equivalent course work.
Duration: 8 weeks
Credit Hours: 3
This is a survey course focusing on how managers can construct a decision-making process that maximizes the value of the firm. Because the majority of financial decisions require an estimate of future events, considerable time will be spent investigating how to achieve the above objectives, subject to the constraints of an uncertain future. Outside readings, case studies, and text material will be used to integrate current financial theory with pragmatic financial decision making. A working knowledge of the basic concepts in finance, accounting and statistics is assumed. The use of an electronic spreadsheet is needed for homework assignments and case analysis. Prerequisite: MBA 601, MBA 602 or equivalent course work.
Duration: 8 weeks
Credit Hours: 3
This course introduces students to the growing field of business analytics. Business analytics is the use of data, information technology, statistical analysis, and quantitative methods and models to support effective organizational problem solving and informed decision making. The course includes methods, tools and techniques for summarizing and visualizing historical data, which is relevant to descriptive analytics–the use of data to find out what has happened in the past or is currently happening; methods, tools and techniques for extracting information from existing data in order to determine patterns, which is relevant to predictive analytics–the use of data to find out what will happen in the future; and methods, tools and techniques for optimization, which is relevant to prescriptive analytics - the use of data to determine the best course of action in the future. Prerequisite: MBA 601, MBA 602 or equivalent course work.

Students must take the following courses.

Duration: 8 weeks
Credit Hours: 3
This course introduces today's most valuable marketing research and analytics methods and tools and offers a best-practice methodology for successful implementation. Hands on projects and case studies provide students an opportunity to apply the marketing research and analytics techniques for solving key problems, ranging from product development, segmentation, pricing, campaign management, brand valuation, and digital marketing strategy. Prerequisite: MBA 690.
Duration: 8 weeks
Credit Hours: 3
This course examines the social, cultural, psychological and economic influences on consumer behavior. It looks at the applications of behavioral science principles to the development of marketing strategies. Prerequisite: MBA 690.
Duration: 8 weeks
Credit Hours: 3
This course offers a managerial view of the marketing function as it applies to the international field, describing and exploring the complexities, problems, and opportunities of worldwide marketing.
Students must take the following courses.
Duration: 8 weeks
Credit Hours: 3
This experiential course emphasizes the importance of feedback and self-assessment for leadership development. It includes extensive assessment of each participant's management style and skills based on self-evaluations (using structured questionnaires, decision-making exercises, and role plays) and feedback from coworkers, faculty and other participants. Leadership development experiences emphasize time and stress management, individual and group problem solving, communication, power and influence, motivation, conflict management, empowerment and team leadership. Each participant identifies skills they need to develop and reports on efforts to develop those skills.
Duration: 8 weeks
Credit Hours: 3
This course is about the manager's responsibilities for problem solving and decision making, and those areas in which information technology can be used to gain the insight needed to support selection of decision alternatives. Students learn about the role of data, information and knowledge in managerial problem solving and decision making. Transactional processing and database management systems (DBMS) are used to store, manage and retrieve data in organizations. Decision support system (DSS) tools and technologies (such as natural language programming and influence diagramming) are used to organize data into information for decision analytics. Expert systems (ES) are used to synthesize information into knowledge for knowledge management. Students are required to use DBMS, DSS and ES software packages in a hands-on environment.
Duration: 8 weeks
Credit Hours: 3
This course integrates the areas of finance and accounting and is designed to provide students with the ability to analyze financial statements, understand the incentives of companies to manage earnings through their choices of accounting methods, understand the limitations to the usefulness of financial statements, and understand the value of financial statements in decision making from the perspective of investors, creditors and management. Prerequisite: completion of MBA core courses.
Duration: 8 weeks
Credit Hours: 3
This course is designed to explore the complex ethical, legal, cultural, political, social and economic issues confronting individuals, groups and organizations. We will use various models and theories to develop critical thinking and problem-solving skills to address the issues of a diverse set of organizational stakeholders. Prerequisite: Completion of MBA foundation courses.
Students must take the following course.
Duration: 8 weeks
Credit Hours: 3
This integrative capstone course is designed to expose students to strategies that companies use to build and sustain competitive advantage in the global market. The course provides students with industry, competitor and business-level analytic tools that help students to assess factors that influence strategy formulation and strategy implementation in both domestic and global markets. Prerequisite: all required (non-specialization) course work.
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La Salle University is ranked #26 among the “Best Regional Universities North” by U.S. News & World Report (2021).

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